Sustainable Brands: Shoes
It’s a well known fact that I am a shoe lover and ever since I was young I’ve always been able to remember people by what shoes they wear, hahah.
I little while ago I was feeling so uninspired and overwhelmed about everything to do with fashion and especially fast fashion. Since I began doing my research on sustainable and socially conscious brands, I’ve started getting excited about fashion again. Reading about the values and stories behind the brands that I’ll be featuring in my posts, sparked something in me and I even found myself getting a little bit emotional - it’s just so inspiring to see that there’s so many people out there who want to give their time and energy to make a positive difference and help cure the fashion industry.
By deciding, that from now on I will only buy pre-owned fashion or products from sustainable brands, I narrowed down my selection very dramatically. However, I noticed that the ruling out of a vast amount of fashion brands and products, made shopping and browsing so much more interesting and refreshing. At the same time though, it was disturbingly paradoxical to realize that in today’s world of endless options and alternatives, the notion of having limitations and less to choose from, was the only thing that was able to give me comfort and calm me down. I would have loved to experience fashion before it was industrialized, when clothes were made to order by tailors and seamstresses and people wore the same clothes for many years, even passing them on to their children. It would be wonderful if this age we are living in right now, would be the turning point of the fashion industry and we would revert back to the time when a person’s “Sunday best” was the very same outfit for every special occasion. The fashion industry could become the pacesetter for our society as whole - showing us that in some cases it is more beneficial to slow down than to speed up.
Toms is based on a one-for-one model which means that for every pair bought, one pair of shoes is given to a child in need - some of the shoes are even produced locally in the regions supported by the company. This means that the communities also benefit by the jobs created. Since 2006 the company has donated over 80 million pairs of shoes and launched several other charity projects that include supporting the creation of clean water systems and health care programs in developing countries.
Veja’s story and philosophy is amazing and one of my favourite things about the brand is their “No ads” principle - which essentially means that they take the money that is usually spent on marketing and invest it into the production. This way the brand is able to provide the consumer with a high-quality, sustainably manufactured product while matching the prices of “mainstream” brands. The brand’s focus is on transparency and creating products that harmoniously represent both sustainability and timeless design.
Able is a lifestyle brand focused on fighting generational poverty by providing women living in developing countries with education and economic opportunities. The story behind the brand is inspiring and their transparency is unprecedented. One of the aims of Able is to make sure that ethical and sustainable choices are accessible to everyone and they have definitely succeeded in achieving that goal with their beautiful yet affordable designs.
Ecoalf was the first B Corp certified fashion brand in Spain. The company’s mission is to create high-quality items solely from recycled materials without making any compromises when it comes to design. Their innovative and revolutionary technologies have enabled them to create fabric from plastic bottles and the waste recovered from the oceans. The company is very transparent about every step of their production chain and it upholds very high demands for all its providers as well. It’s evident that sustainability has been incorporated into every part of the company’s operation from idea to consumer - even their brick-and-mortar stores are built and decorated with sustainable and recycled materials.